Stand number: E101

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Amilu - she believed she could so she did!

Lots of things have changed over the years – heels maybe lower and maybe the necklines don’t plunge quite as far as they used to, but even if your choices are a little more practical you still want to look stylish, fabulous and individual.

And it’s just the same when it comes to handbags. You still want that classic but edgy look, but with a little more versatility. Well at Amilu, designing handbags like that is our mission.

For me it all started 10 years ago travelling the country with my pop up shop Mimu. I had lots of laughs and always amazing help from friends and family. More seriously, I also had the opportunity to ”talk” handbags to literally, thousands of customers happy to tell me what they are looking for in the perfect bag  and the same comments came up time and time again - classic but with a contemporary edge and lots of practical features .

With so much information – and a driving passion to get it right - it was a natural step to start designing my own range of bags. Our reputation is to combine different  leather textures and design bags that are highly practical,  but also beautiful and tactile. So Amilu was born.

Today,  our handbags are designed  in our small office in the beautiful Peak District. We are passionate about our Amilu brand and always strive to back up our product quality and design with great customer service. We now supply over 70 stockists across the UK, mainly independent fashion boutiques, where the Amilu range sells very successfully despite being merchandised beside far better promoted brands.  Our lovely bags are handmade by small family businesses, mostly based in and around Tuscany, the heart of the Italian leather industry. Here we can access all the latest leather finishes and incorporate them quickly into our designs.

So where do we go from here. Well, we are not a big showy company, hanging off the arm of every celeb, more of a well kept but steadily growing secret thanks to happy customers, passionate stockists and word of mouth. Every year has shown significant growth, and now we adorn the shelves of boutiques both here and abroad and this year we have been selected as a finalist in the Midlands Fashion Award. We dare to be different and In our new A/W collection we are introducing a range of artisan woven leather bags which have won the hearts of everyone who has seen and touched them.

We want women to feel good using our bags, happy and confident in the knowledge that a great looking bag makes a statement and shows the world you are different and capable of great things. 


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